Bridgeport Speedway Sponsor Spotlight: 811 Dig Safe/Call 811

 

BRIDGEPORT, NJ – When Doug Hoffman took over as the new promoter of the Bridgeport Speedway in (year), 811 Call Before You Dig offered a sponsorship proposal to both help gain awareness for their organization, and to assist a new promoter at a local dirt track to get on his feet.

 

“It started as a one-race promotion,” said Rob Andersen North East District Right of Way Manager at Call 811. “Doug was very receptive and was looking for sponsors to get started.”

 

“Over the years, we have increased promotional efforts, and have expanded to not just one race, but sponsoring a class and now the Poker Series,” Andersen said. “We step it up every year, and every year we have seen the results.”

 

Call 811 is a national call number for homeowners, contractors or excavators to mark out, identify utilities to make the digging process safer.

 

A few days before you are scheduled to begin your dig, Call 811 from anywhere in the country and disclose some of the information about your future dig. Call Before You Dig will notify all utility companies that could potentially have facilities in the area of your dig, and they will go and mark where the underground utility lines are located. With those marks, the ones doing the digging will be able to dig carefully around the markers without doing any damage.

 

“Bridgeport gives us an outlet to send the message to the general public,” said Andersen. “Racers and fans are involved with businesses that do excavation work, so it is a good fit.

 

“It’s a great fit locally, too,” Andersen added. “Colonial has a pipeline one-quarter mile outside the facility (Bridgeport Speedway).

 

“Local people attend the races which gets the message out through targeting Bridgeport, and the Poker Series gives us a broader audience,” said Andersen.

 

Years later, the partnership is one that benefits both parties. Call 811 studies show their efforts have been fruitful, and the Swedesboro, N.J. racetrack stays viable with the sponsorship.

 

“We’ve created a successful model that other companies and tracks should be paying attention to,” said Andersen.